Every minute you wait to respond, you’re paying your competitor.

Businesses drop serious money trying to generate leads, ads, funnels, websites, copy, strategy.
And then they blow it on the easiest part:
getting back to people.

Most leads go cold because no one follows up fast enough.
They submit the form… and wait.
Meanwhile, they’re Googling your competitors.

Speed matters.
Like, a lot.

Reply within 5 minutes, and you’re 21x more likely to convert that lead.
Wait longer, and every minute becomes a tax on your ad spend.

It’s like pouring water into a leaky bucket and wondering why your plants aren’t growing.

That person who filled out your form?
They’re ready. Now.
Not tomorrow. Not when your team’s done “circle-backing.”

Every delay kills intent.

This isn’t about better sales scripts, it’s about not leaving money on the table.

And if you want bonus points, if you’re the kind of business owner who gets off on overachievement,
listen to this:

From the Hormozi archives,
There’s a guy who hired one employee. Full-time. $60K a year.
Their only job?
Respond to leads within 60 seconds.

No side tasks. 10 phone alerts. Phone buzzes, they call. Immediately.

End result? They close 55% of all leads.
Not conversations. Leads.

That’s what happens when speed becomes a role, not a wish.
So yeah, responding within 5 minutes is the standard.

But if you’re built different… try beating 60 seconds.
And watch what happens to your revenue.

Follow me for more marketing truths, hot takes, and mildly aggressive encouragement.

Want that kind of partnership? Message me and let’s talk.