Client DNA Profile
Client DNA Profile
Identify exactly what drives your ideal customers’ decisions through evidence-based customer research.
Is your marketing based on real customer insights or just assumptions?
Research shows that businesses using data-driven customer profiling achieve 2-3x higher conversion rates than those relying on guesswork.
Our Client DNA Profile™ methodology combines proven psychological research and customer behavior analysis to create a comprehensive blueprint of your most valuable customers. This research-backed approach helps you develop messaging that resonates with genuine customer needs and motivations.
Our Research-Backed Process:
✓Key Customer Indicators
Through comprehensive analysis, we identify the 2-3 most significant behavioral and psychological factors that influence purchasing decisions in your market.
✓Motivation Analysis
Using established psychological frameworks, we map your customers’ genuine pain points and aspirations—information that helps you position your solutions more effectively.16
✓Channel Utilization Study
Our data-driven research determines where your ideal customers spend their time online, allowing for more targeted and cost-effective marketing placement.
✓Communication Framework
Based on linguistic analysis, we develop a customized lexicon of terms and phrases that resonate with your specific audience segments.
✓Channel Utilization Study
Receive a detailed action plan based on best practices for applying these insights across your marketing channels.
The Research Behind The Approach:
✓Decision-Making Factors
Research shows that identifying emotional triggers and pain points increases response rates by up to 70% compared to generic messaging.
✓Aspiration Mapping
According to behavioral economics studies, understanding customer aspirations allows for positioning that aligns with their desired self-image, a proven driver of purchasing decisions.
✓Behavioral Pattern Analysis
Consumer behavior research demonstrates that people follow predictable decision-making patterns even when they’re not consciously aware of them. Identifying these patterns is key to effective marketing.
Our Methodology
We begin with a comprehensive Customer Research Questionnaire to gather baseline data about your existing customers and business objectives.
Our team of experienced market researchers analyzes this information using validated assessment tools and data analytics techniques.
You receive a thoroughly researched customer profile document with clear, actionable implementation guidelines based on established marketing best practices.
Who Benefits From This Research:
Become a Local Business Legend
Did you know the About page is typically the most visited page on a website (besides the homepage)?
That’s because people don’t just buy what you do. they buy why you do it.
They want to know the real humans behind the brand.
I’ve shared my story. I’d love to hear yours.
Your business deserves to be seen, heard, and chosen.
Let’s make magic happen.