The Hearts & Minds Video Content Strategy
Your Blueprint for Videos That Connect & Inspire
Last Updated: April 15, 2025
Key Benefits
- Deeper Understanding: Discover what truly matters to your ideal customers
- Strategic Direction: Get 30-50+ video ideas designed with purpose
- Authentic Connection: Create content that resonates on a human level
- Clear Implementation: Know exactly what to create and why it works
This Isn’t Just Another “Content Calendar”
Content calendars are cute. But they don’t make sales.
What you need is a strategic video system based on how your ideal customers actually make decisions; from the first moment they encounter your brand to the moment they pull out their credit card.
We’re talking about videos strategically designed to:
- Grab attention (without being desperate)
- Build trust (without being boring)
- Overcome objections (before they’re even raised)
- Drive action (without feeling pushy)
All based on how real people make real decisions.
What Makes This Different
This isn’t about tricks or tactics.
It’s about truth, trust, and transformation.
We help you create videos that:
- Connect with real people and their real needs
- Build trust through honest communication
- Show your audience you truly see them
- Inspire action that benefits everyone
What You’ll Walk Away With
Understanding Your Audience
We help you discover what your customers truly care about:
- What problems they face every day
- What they hope for their future
- How they talk about their challenges
- What they need to feel confident in their choices
Clear Messaging Plan
Know exactly what to say to connect with people:
- Messages that catch attention because they feel relevant
- Content that shows you understand their situation
- Videos that answer their biggest questions
- Stories that inspire them to take action
Complete Video Content Plan
You’ll get 30-50+ video ideas designed to build real connections:
1. Core 10-Part Video Series
A set of 10 videos that guide viewers from first hello to taking action. Each includes:
- The main message that will resonate
- Visual ideas to bring your story to life
- Clear next steps for viewers who want more
2. Extra Video Ideas (20-30+)
Different types of videos for different purposes:
- Trust-building stories
- Helpful how-to content
- Problem-solving demonstrations
- Client success stories
3. Short Video Concepts (10-20+)
Quick video ideas for social media that:
- Catch attention without being pushy
- Share mini-stories that connect
- Guide viewers to your longer content
Where Your Videos Will Make an Impact
Your strategic video content will work across all the places your audience spends time:
How It Works
- Discovery: We learn about your business and the people you serve
- Strategy: We create your custom video messaging plan
- Production Plan: You get your complete video strategy
- Implementation: You create videos that build real connections (or we can help)
Ready to Create Videos That Actually Connect?
Don’t waste another moment on content that looks good but doesn’t resonate. Let’s create videos that win both hearts and minds.
Let’s make your message matter. To you. To your audience. To the world.
FAQ About The Hearts & Minds Video Strategy
Q: How much does the Hearts & Minds Video Strategy cost?
A: Our video strategy packages start at $1998, with options based on your business needs and goals. We create custom packages that deliver maximum value without unnecessary extras.
Q: How long does the strategy development process take?
A: From our initial consultation to delivering your complete video strategy, the process typically takes 2-3 weeks. This includes audience research, messaging development, and creating your full video plan.
Q: Do you help with the actual video production after creating the strategy?
A: Yes! While many clients take our strategy and implement it with their own team, we also offer video production services to bring your strategy to life. We can discuss your needs after your strategy is complete.
Q: How do I know this will work for my specific business?
A: Our approach is completely customized to your business and audience. We don’t use generic templates – everything is built specifically for your unique situation, customers, and goals.
Q: What makes this different from other video marketing services?
A: Most services focus on production value or random content ideas. We focus on the strategic foundation first; understanding your audience deeply and creating content that genuinely connects while driving business results. We believe in marketing that serves before it sells.
Marketing For Good
We believe marketing is what we do when we care.
When we want people to see something new.
To believe something better.
To choose something braver.
Your videos should move, not manipulate.
Connect. Convert. Build community.
Because when your marketing truly understands the people you serve, everyone wins.
We’ve helped so many businesses create killer videos, we could start our own streaming service. (We won’t, but your content will be just as binge-worthy.)