Where Marketing Meets Meaning

Back in 2009, after 18 years in grocery retail management, I made a decision that would change everything.

I walked away from my career to start Rockstar.Marketing from my home office, long before “working remotely” became part of our collective vocabulary.

Why? Because two beautiful little girls needed their dad present.

As a divorced father with limited time, I was determined to make every moment count.

Working from home meant I could be there for school pickups and attend every band performance possible.

I could help with homework, be fully present on weekends they were with me, and show up energized, not exhausted, for all the important moments.

Marketing wasn’t just my career choice, it was my vehicle for maximizing my involvement in my daughters’ lives despite the constraints.

How Time Flies: Growing Up Together

Today, those little girls are fully-functioning adults.

One’s crushing it in college, and the other decided to follow a path that makes her “kind of my competitor” (not really, but I appreciate the hustle). I even had to hire her to design the latest version of this website.

This one made me a grandfather, which might be the best marketing promotion I’ve ever received.

But while my daughters were growing up, so was my business.

What started as a one-man show has evolved into a powerhouse marketing agency with 16 years of experience helping law firms and local businesses turn marketing into money: without the fluff, wasted effort, or BS.

What We Do: Creating Local Legends

At Rockstar.Marketing, we’re not just running ads or creating content.

We’re building local business legends.

We’re helping attorneys and local businesses become household names in their communities. We’re transforming local businesses from “that place on Main Street” to “THE place everyone recommends.”

Our approach is simple:

• Content that captures attention across platforms from TikTok to streaming TV
• Advertising that actually converts instead of just looking pretty
• Strategies that focus on ROI, not vanity metrics

We’re especially excited about our BE EVERYWHERE™ service and our streaming TV advertising capability, giving local businesses the kind of visibility previously available only to national brands with massive budgets.

Our Marketing for Good Philosophy

We believe marketing isn’t just about making money.

It’s about making meaning.

In a world of empty slogans and manipulative messaging, we’ve committed to Marketing for Good, helping businesses that actually serve their communities spread messages that truly matter.

We market with heart.
We market with purpose.
We market like humans.

Because when you strip away all the fancy tactics and trendy platforms, marketing is simply what we do when we care enough to communicate better.

Why We’re Different

I learned customer service in grocery retail, where you can’t hide behind a screen or an email.

It had to be face-to-face, solving real problems for real people in real time.

That commitment to service is in my DNA, which is why:

• We limit our client roster to ensure premium service
• We focus on results, not reports
• We speak plainly, not in marketing jargon
• We call out bad marketing when we see it
• We celebrate when you win

Ahead of the Curve: Leading, Not Following

From day one, Rockstar.Marketing has been a testing ground for marketing innovations—consistently adopting approaches that were at least 5 years ahead of becoming industry standards.

Back when Facebook was just for college students reconnecting,

I was already urging clients to invest in its advertising platform.

“This is the safest bet you can make,” I’d tell skeptical business owners who couldn’t yet see what was coming.

Now, that’s common knowledge, but my clients benefited from that early adoption advantage while competitors played catch-up.

Embracing AI While Protecting Humanity

Today, I’m all-in on the next frontier: artificial intelligence. Of course.

Not because it’s trendy, but because it’s transformative.

My mission is clear: harness AI’s power across every aspect of marketing while fiercely protecting what makes us human.

In a world racing toward automation, I’m working to create the perfect balance, using technology to eliminate the mundane so we can double down on creativity, strategy, and genuine connection.

AI is here.
Fighting it is futile.
But using it wisely?

That’s where the real competitive edge lies.

At Rockstar.Marketing, we’re building systems that allow businesses to leverage these powerful tools without losing their souls in the process.

Let’s Build Your Legend

Did you know the About page is typically the most visited page on a website (besides the homepage)?

That’s because people don’t just buy what you do. they buy why you do it.

They want to know the real humans behind the brand.

I’ve shared my story. I’d love to hear yours.

Your business deserves to be seen, heard, and chosen.

Let’s make magic happen.