Social Advertising
Social Advertising That Hits Like a Multi-Generational Family Reunion
Ads on Every Platform. Placement With Purpose. ROI That Actually Delivers.
Being a good media buyer isn’t just about pressing buttons and throwing money at ads.
Facebook – The Grandpa That Still Gets Sh*t Done
Facebook may be the elder statesman of the social world, but don’t get it twisted, Grandpa’s still packing heat. This platform holds multi-generational power.
Your aunt, your barber, your lawyer, your grandma’s bridge club, they’re all here. It’s where people go to stay connected, share updates, and yes… click on ads.
Why Facebook Works
Because attention spans might be shrinking, but trust? It still lives on Facebook. The buying power is insane, the targeting is elite, and the data? Chef’s kiss.
If you’re not using Facebook to get leads, you’re leaving easy money on the table.
Instagram – The Cool Older Sibling Who Still Parties on Weeknights
Instagram is where the “I’m too old for TikTok but still stylish” crew hangs out.
Think brunch selfies, career wins, baby pics, and behind-the-scenes reels.
Why Instagram Works
The audience is visual, aspirational, and ready to buy.
It’s not just about pretty photos, it’s where people stalk your brand before they buy.
We leverage story ads, reels, and carousel magic to drive clicks, DMs, and dollar signs.
YouTube – The Middle-Aged Uncle Who Went Back to School and Got a Master’s
YouTube is smart, strategic, and full of intent. People aren’t just scrolling, they’re searching.
Watching. Learning. COMMITTING.
Why YouTube Works
Because people go to YouTube with purpose.
They’re looking for how-to’s, reviews, advice, and more, and they STAY.
Ads here feel more like helpful content than interruptions, especially when we craft videos that teach while they sell.
TikTok – The Gen-Z Cousin That Just Went Viral (Again)
TikTok is chaos. In the best way possible.
One moment it’s cat videos, the next it’s deep legal advice with Kendrick Lamar playing in the background.
Why TikTok Works
Because attention is cheap and influence is high.
This is where trends are born.
We slide your message into the culture like it was always meant to be there, using native-style content that looks organic but converts like crazy.
Bonus: When it’s banned and unbanned every other week, we ride the wave like pros.
Spotify – The Friend With the Smooth Voice and a Mic
Spotify isn’t just for playlists, it’s prime real estate for podcast listeners, multitaskers, and deep-thought dwellers.
Perfect for establishing brand authority while your audience is laser-focused (and driving).
Why Spotify Works
Because podcast listeners actually listen.
Your voice becomes familiar.
Trusted.
You don’t just promote, you become part of their routine.
Great for high-trust industries like law, wellness, and consulting.
Google Display Network – The Blanket You Didn’t Know You Needed
You know when you say something once and suddenly every ad you see is about that exact thing?
That’s the Google Display Network.
Why GDN Works Because it surrounds your audience across websites, apps, and YouTube, keeping you top-of-mind wherever they go.
It’s like putting sticky notes in every room of their brain.
Great for retargeting, brand awareness, and subtle domination.
What We Do Differently
We get your brand placed on the screens where decision-makers actually watch.
We target based on behavior, income, and interests, so you’re not paying for random views, you’re investing in premium eyeballs that actually convert.
And yes, you’ll get a shiny dashboard with real metrics (not mystery charts with zero context).
What I Actually Do as Your Media Buyer
I’m not just picking platforms. I’m picking fights, with bad marketing.
- Craft campaigns with cultural fluency
- Manage budgets like I’m spending my own
- Optimize ads until they’re printing leads in their sleep
- Turn browsers into buyers and eyeballs into action