After a spirited chat last week with the one and only Mr. Coffee News Dallas himself (Adam Jochelson)

I finally picked up Start With Why by Simon Sinek.

Now I get what all the broo-ha-ha was about.

When something really lights me up, I reach for my trusty (apple) pencil and start sketching out the ideas… literally.

This book did exactly that.

The concepts aren’t brand new, but the way Simon frames them? Super clear, super sticky, and easy to picture.

So I figured, why not share some of my scribbles? Maybe they’ll spark something for you too.