Google’s 7-11-4 Rule: Or Why Your Marketing Is Like Bringing a Post-it Note to a Billboard Fight

Your “post once a week and hope for the best” strategy?

It’s about as effective as using a flip phone at a TikTok convention.

awkward silence

Look, Google just dropped some truth bombs that might hurt your feelings…

Remember when marketing was simple? When the “7 touchpoints” rule was gospel?

That’s as outdated as my aunt’s Facebook relationship status.

Here’s what Google’s research discovered about 2024:

The 7-11-4 rule:

• 7 HOURS of brand exposure
• 11 different touchpoints
• Across 4 separate platforms

That’s right. SEVEN HOURS.

Your prospects are spending more time researching your business than I spent trying to understand why cryptocurrency was a thing.

“But that’s impossible!” you say, slowly sliding into your chair.
“I barely remember to post my Monday motivation quote!”

I know, I know.

That’s why most small businesses are struggling right now.
They’re playing chess while still learning how to play checkers…

And wondering why Gary Vee keeps yelling at them about posting 80 times a day.

Here’s what typically happens:
You post your weekly “look how professional we are” update…
Watch it get 3 likes (two from your mom)…
Then blame Mark Zuckerberg while Google’s data literally shows us why this isn’t working.

Listen, I understand.

You’re running a legitimate business.

You don’t have time to become the next social media dancing sensation.
(Though I’d pay good money to see lawyers doing the latest TikTok dance)

But here’s the good news:

You don’t need to.

You just need a system.
A way to strategically create and distribute content…

That hits magic numbers:
• Gets you those 7 hours of attention
• Creates all 11 touchpoints
• Shows up on all 4 platforms

Without having to sacrifice your dignity or your sanity.

That’s what we do.

We turn your marketing from “random acts of content”…

Into a strategic machine that aligns with what Google’s research PROVES customers need before they trust you.
Is this for everyone?

Nope.

Just like how not everyone should attempt to cut their own hair.
(Looking at you, everyone in 2020)

But if you’re ready to stop playing marketing roulette…

And want someone to handle this the right way…

My DMs are open.

Or send a carrier pigeon.
(Though fair warning, our pigeon response times are a bit slow these days.
They’re still learning to use Slack.)

The data doesn’t lie.

You can either adapt to what Google’s showing us…

Or keep posting those inspirational quote graphics from 2015.

Your choice.

Your Friend,

Teevee the Angry Marketer