Stop Obsessing Over Keywords Nobody Searches For…

Look, we need to talk about your SEO “strategy”…

You’re out here celebrating because you rank #1 for
“experienced personal injury attorney specializing in motorcycle accidents involving left turns in downtown Cleveland.”

Congratulations. You’re winning a race nobody’s running.

Want to know how many people search for that per month?
THREE.

And two of those searches were probably you checking your rankings.

Meanwhile…

Your competitors are ranking for terms people ACTUALLY type into Google.
You know, like “car accident lawyer near me.”

But no…

You’re convinced your 47-word keyword is the path to riches.

Here’s the thing about SEO:
Being #1 for a keyword nobody searches…
Is like having the best restaurant on Mars.
Cool achievement.
Zero clients.

Here’s your marketing intervention for the day:
• Just because YOU think it’s the perfect keyword…
Doesn’t mean anyone’s searching for it
• Long-tail doesn’t mean “add 17 adjectives”
• Your city name + “best” + attorney isn’t a strategy

Want to know what ACTUALLY works?
Look at what your POTENTIAL CLIENTS are searching.

Not what your ego wants to rank for.
Not what sounds fancy in your monthly reports.

ACTUAL search terms that
REAL humans type when they need a lawyer.

Because here’s the brutal truth:
100 visitors from a “basic” keyword…
Beats the hell out of ranking #1 for your creative masterpiece that gets 3 searches a year.

(And yes, I’m looking at you “certified trial attorney specializing in catastrophic injuries with expertise in multi-jurisdictional litigation serving the greater metropolitan area.”)

Just. Stop.

Your friend,

-Teevee the Angry Marketer

P.S. No, adding “near me” to the end of your 47-word keyword doesn’t make it better.

P.P.S. Want to know what keywords you SHOULD target? Start by asking your actual clients how THEY found you. You might be surprised.