Your Marketing is the Weird Guy at the Bar…

Hey local business owners…

Your marketing might be making you look needier than a used car salesman at the end of the month.

And it’s killing your business.

Look, I get it.
You’re running ads.
Posting on social.

Maybe even hired some “marketing guru” who promised you leads.

But all your messages basically sound like:
“HEY STRANGER, WANT SOME SERVICES?”

Here’s the truth about local business marketing:

It’s a lot like dating in a small town.

Your reputation matters.
Trust matters even more.
And you can’t rush either.

Think about it:

• Would YOU trust a random dentist with your kid’s teeth after seeing ONE Facebook ad?

• Would you let a stranger handle your taxes because they sent you ONE cold email?

• Would you hire a contractor to renovate your HOUSE just because they have a fancy website?

Hells no.

Because the more important the service…

The more trust people need before they’ll even CONSIDER you.

Slow down Marketing Romeo.

This is why most local marketing fails:

Everyone’s trying to score on the first date.

Buy my thing!
Book now!
Limited time offer!
Call today!

Meanwhile… your potential customers are thinking:

“Who are you and why should I trust you with my [money/health/home/family]?”

Look…

The bigger the investment or trust required…

The more time you need to spend building the relationship.

This is why the best local businesses focus on:

• Share valuable content
• Tell authentic stories
• Show their personality
• Demonstrate expertise
• Build REAL connections

And if your “marketing person” doesn’t understand this…

They’re probably the type who’d propose marriage on a first date.

(Time to swipe left on that relationship.)

Because at the end of the day…

Local business is RELATIONSHIP business.

Your marketing should reflect that.

Take your time.

Build trust. (refer to my last #angrymarketer rant)

Show you actually give a darn about the community.

Then… and ONLY then…

Ask for the business.

Your bank account will thank me later.

– Yours Truly,
Teevee the Marketer

P.S. Want a laugh?

Drive around town and count how many local business signs basically scream “PLEASE MARRY ME!” with their desperate messaging.

Then imagine those same businesses using that approach at a local bar. You’ll never look at marketing the same way again. 😂