you won’t be at the mercy of the algorithms and other platforms changing policies.
However, no one will know about your blog, or you, unless you have a presence on social media. Leverage the social media platforms to the furthest extent, but push the platforms you own and control.
Your blog, your website, your mailing list. These are still powerful platforms that we undervalue now. But not you. Because you read these wise words of wisdom, eh?
Follow @TeeveeTheMarketer for more marketing goodness.